PARAMOUNT+ x REFINERY29
WHY WOMEN KILL SEASON 2 DRIVE IN PREMIERE

Experiential Activation, Digital & Social Content

CREATIVE DIRECTOR

With traditional in-theater screening events on pause, Paramount+ came to Refinery29 to creative a drive-in experience for the season 2 premiere of Why Women Kill. Bringing our attendees into the world of the suspenseful show, we crafted a killer 1949 garden party themed event filled with plot-inspired touch points, from the “Liquid Death” water to the “Six Feet Under Apart” social distance markers.

Our event featured a lenticular step and repeat, showcasing the duality of the show’s characters and hitting the message that things aren’t always what they seem. Key cast members from the show and creator, Marc Cherry, attended the event and gave press interviews, while guests participated in a 1940’s costume contest and picked up concessions before the screening began.

Creating safe photo moments that broadcast the show on social, we designed an interactive face filter to for attendees to show off their sinister side. Star of the show, Allison Tolman took to Instagram with her love of the filter, in an IG story recap of the event.

KEY COLLABORATORS:
Maria Aguiar- Environmental Design
Paula Volchok- Graphic Design
Steve Doss- Event Producer
Bagavagabonds- External production company
Monica Herman- Design Director
Becky Dillion- Producer