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Marissa Roberts

CREATIVE DIRECTOR

  • Selected Work
  • About
  • CONTACT

ABOUT MARISSA

CREATIVE STRATEGY DIRECTOR | BRAND STORYTELLER | EXPERIENTIAL & DIGITAL


Hi! I’m Marissa! I’m a multi-faceted Creative Director and Brand Strategist with an entrepreneurial spirit, a self-starter mindset, and a passion for leading creative teams toward bold, meaningful work.

With deep experience across digital, social, experiential, video, creator collaborations, and integrated media, I specialize in developing 360 campaigns that are as strategically sound as they are creatively rich. I bring a holistic approach to brand and creative strategy— connecting insights to ideas, and ideas to execution— with a proven ability to concept and lead work that builds brand affinity, drives engagement, and delivers results.

My creative journey began running my own immersive theater and events company for over a decade, which shaped my love for impactful storytelling and authentically connecting with consumers. I thrive in the overlap of art direction, strategic thinking, and collaboration— whether I’m jamming with designers, producing with cross-functional teams, or pitching big ideas to clients.

The best compliment I’ve received? Being called a Swiss Army Knife—sharp, versatile, and always ready to jump in where needed. As a leader and human, I value empathy, mental health, equity, and a collaborative creative process rooted in trust.

Outside of work, I’m writing a book, taking pottery classes, and blasting Lady Gaga on repeat.

Let’s connect and build something great!

AGENCIES:

FIRST TUBE

TWITCH

VICE MEDIA GROUP

REFINERY29

TOUCH PERFORMANCE ART

CLIENTS:

Mercedes Benz

Reebok

Hey Dude

Crocs

Target

NYX Cosmetics

Smashbox Cosmetics

Prada Fragrance

Mugler Fragrance

Seventh Generation

Shoppers Drug Mart (Canada)

Invisalign

Biohaven Pharmaceuticals

Nurtec OTD

BODYARMOR

Gonna Need Milk

Velveeta

Jersey Mikes

DoorDash

Party City

Southwest Airlines

CBS

Paramount +

Showtime

Hulu

Live Nation

The Trevor Project

Breast Cancer Research Foundation

Institute of Contemporary Art Boston

Boston Symphony Orchestra


 

© Copyright Marissa Roberts, 2024