ABOUT MARISSA

EXECUTIVE CREATIVE DIRECTOR
BRAND STRATEGY | STORYTELLING | EXPERIENTIAL

Most brands are built to be seen. The ones that win are made to be felt.

I'm an award-winning Executive Creative Director with a sharp focus on brand strategy, storytelling, and experiential. Creating live experiences that make people feel something real has been the through line of my career.

🪩 MY EXPERIENCE:

At 22, I founded ToUch, an immersive theater company that broke the boundary between audience and performer, with residencies for our original show AcousticaElectronica at Harvard's American Repertory Theater and NYC's House of Yes. ToUch grew into a full events business, and for a decade I created one-of-a-kind live experiences for institutions like The Breast Cancer Research Foundation, the Boston Symphony Orchestra, and The Trevor Project, performing alongside icons like Tony Bennett and Elton John.

That foundation in storytelling and live experience opened the door to brand and media: creating brand worlds for Refinery29's 29Rooms, building multi-channel campaigns at VICE, and leading live brand experience for TwitchCon across Europe and the US. At Horizon Media I led agency creative for brands like Southwest Airlines and BODYARMOR. Most recently, as a VP at Playbook, I led creative and marketing, transforming buildings into brands and shaping workplace experience.

🧠 WORK WITH ME:

Today I run In The Wild Creative Consulting, where I take brands off the page and into the world. I partner with founders, CMOs, and brand leaders in CPG, health and wellness, beauty, and hospitality. We're a fit if your brand is bigger than what fits on a page, you're at a moment that matters- like a launch, a rebrand, or a new chapter, and you want creative that's felt, not just seen.

Fractional ECD: Senior creative leadership on retainer. I embed with your team and own the creative vision, without the cost of a full-time hire.

Interim ECD: I step in to lead creative through a launch, a rebrand, or a gap in leadership, and hand it back stronger than I found it.

Brand Strategy + Advisory: We find your brand story and build a clear plan to put it into the world. Then I stay in your corner as a senior creative partner for the decisions that shape how people experience your brand.

👉 The brands people remember are the ones they got to feel. If you're ready to build one, let's talk.

CLIENTS:

Mercedes Benz

Reebok

Hey Dude

Crocs

Target

NYX Cosmetics

Smashbox Cosmetics

Prada Fragrance

Mugler Fragrance

Seventh Generation

Shoppers Drug Mart (Canada)

Invisalign

Biohaven Pharmaceuticals

Nurtec OTD

BODYARMOR

Gonna Need Milk

Velveeta

Jersey Mikes

DoorDash

Party City

Southwest Airlines

CBS

Paramount +

Showtime

Hulu

Live Nation

The Trevor Project

Breast Cancer Research Foundation

Institute of Contemporary Art Boston

Boston Symphony Orchestra