SMASHBOX x 29ROOMS
24 HOURS IN L.A.
Experiential Activation, Social & Creator Content

CREATIVE LEAD

20K+ Attendees
6.7MM+ Campaign Impressions
3.4K+ Organic Social Clicks

Bringing Smashbox back to their roots and highlighting their origin story of being founded in a photo studio in L.A., Refinery29 brought to life 24 Hours in L.A., a 29Rooms L.A. interactive photo-studio.. The full scene was thoughtfully designed with visual cues that brought guests onto the set of a photo shoot. Reflective surfaces in Smashbox red and a ring of lights amped up the glam to grab attention and draw guests in. Guests could stand inside the circular build inspired by a camera lens to take an insta-worthy photo while a timelapse video of L.A.’s iconic skyline and palm trees played in the background.

Pre-photoshoot, guests could visit the touch up station to get photo ready all while learning about Smashbox’s Photo Finish primer. This 29Rooms activation was such a hit Smashbox scooped it up to bring to future events.

Key Collaborators:
Creative Collaborator- Oliva-Jené Fagon
Experiential Designer: Maria Aguiar
Graphic Designer: Nicole Abdelnour