MOST WANTED
Twitch x Refinery29 Shopping Experience

CREATIVE DIRECTOR

MOST WANTED is a two-hour, talent-led interactive shopping experience filled with the latest drops, trends, and expert advice. 

Breaking the seasonal shopping norm, MOST WANTED allows viewers to dive into trends as they pop up by bringing the hottest brands and products directly to the stream, and ultimately their shopping carts. 

The show brings R29’s authentic voice and sharp eye to Twitch with a combo of editorial and branded segments that speak directly to the Twitch Community. 

With R29 talent as the hosts, and expert guest talent across beauty, fashion, and lifestyle, the show authentically hit on current trends to cultural moments (think Festival Wear, Black-Owned Designs, Clean Beauty, Sustainable Style, & more).

Brands, such as Coach and Maybelline, sponsored the show, giving brand placement, creator interaction, and key products featured in segments. 

Featured items are shoppable through Twitch’s proprietary shopping tech: Stream Picks. This extension is directly integrated into the stream, making it the easiest ‘add to cart’ ever.