MUGLER x 29ROOMS
THE FOUNTAIN
Experiential Activation, Social & Creator Content

CREATIVE LEAD

20K+ Attendees
12.5MM+ Campaign Impressions
45k+ Organic Social Clicks

Refinery29 partnered with MUGLER to create a futuristic-inspired installation at 29Rooms LA, both displacing and transportive, that brought guests to an otherworldly sustainable landscape.

Drawing heavily on the MUGLER brand ethos, creative vision, and love for unconventional fantasy, guests encountered a mysterious backstory to draw them into the world of Responsible Luxury through watching MUGLER’s Fountain Film. Guests then entered our ‘galaxy’, inspired by MUGLER’s sustainability impact and the ritual of refilling their reusable perfume bottles at The Fountain, where they were fully immersed in a sensory experience. This dramatic and breathtaking activation featured theatrical light installations, curated soundscapes, interactive glass droplets, and olfactory clouds, all in the name of MUGLER to drive awareness and engagement on the brands key fragrances: ANGEL and ALIEN.

Key Collaborators:
Creative Collaborator: Olivia-Jené Fagon
Experiential Designers - Michael Pigozzi + Eric Zhou
Graphic Designer- Paula Volchok

MUGLER x Refinery29