Mercedes-Benz & Sony’s Cinderella
Dressed For A Dream

Live Streamed Event Experience, Digital & Social Content, Website Content Hub

CREATIVE DIRECTOR

Bringing a fresh and innovative perspective to fashion shows, just as Sony brings to Cinderella and Mercedes-Benz to luxury vehicles, we created an unexpected live-streamed experience highlighting the incredible design of the costumes from Cinderella and the Mercedes-Benz.

Our magical film features real people, or as we call them Everyday Ellas, and invites them to attend Cinderella’s Ball (Fashion Show). Capturing their journey from being selected off the street, to the excitement of getting glammed up, and watch as they take a Benz to The Ball to then walk the red carpet (runway) at this magical, once in a lifetime experience.

Featuring Billy Porter, Jamie Chung, and the original costumes of Sony’s Cinderella.

KEY COLLABORATORS:
Emery Coopersmith: Creative Director
Straith Schrader: Creative Director
Sam Mark: Creative Producer
Christine Yuen: Film Director
Eric Zhou: Environmental Design
Maria Aguiar: Environmental Design & Art Direction
Christina Evans: Producer
Mark Infante: Producer
Rebecca Walsh: Executive Producer
LaChelle Watson: Producer
XR Design: Choreografx
Projection Design: Joshua Davis
Venue: Zero Space

Photos by Andrew Day Studio