Hulu’s Dollface x 29Rooms
DON’T CALL ME DOLLFACE

Experiential Activation, Social & Creator Content

CREATIVE DIRECTOR

20K+ Attendees
11K+ Organic Social Clicks
5MM+ Campaign Impressions

Capturing the quirky, friendship-themed story of Hulu’s new original series, Dollface, Refinery29 and Hulu created a fun and interactive two-sided canvas to bring our audience together and spread awareness to the new show. This 360 activation featured multiple touchpoints for guest interactions, all in the name of sisterhood.

On one side, 29Rooms attendees could pose inside a cat-lady photo studio experience with Dollface artwork, props to pose with, and a custom branded photo filter. On the other side, attendees were invited to customize their photo-op where they could finish the sentence “Don’t Call Me ____”, infusing the show's messaging of independence and girl code inside of the experiential environment. Additionally, guests could watch the captivating Dollface trailer which played inside a feline face-shaped screen to give guests an inside look at the new series. Hulu’s Dollface continued to be one of our most popular rooms in LA, with a continuous line of guests waiting to take the funnest photo-op!

Key Collaborators:
Experiential Designer: Maria Aguiar
Graphic Designer: Nicole Abdelnour

Hulu X Refinery29