Crocs X TwitchCon
COME AS YOU ARE

OMNI-CHANNEL EXPERIENCE: Experiential Activation (TwitchCon Paris & Vegas), Twitch Creator Streams, Artist Alley Sponsorship, Crocs Shoe Giveaway to all TwitchCon Attendees.

At TwitchCon Paris, Crocs brought creativity to the Twitch Community, inviting them to celebrate their unique selves through an immersive and interactive installation featuring art installation filled with DIY Jibbitz making, a custom “What’s your Crocs-onality?” quiz, and giveaways with Crocs Products like shoes, socks, & Jibbitz.

The installation was designed in collaboration with Twitch Streamer MCroft07, who shared her original illustrations to the space. Crocs also invited two streamers to do IRL Live Streams from TwitchCon, featuring visual/makeup/body paint artist, Mel (@MCroft07) and chocolatier, Paul Garderes (@chocolatier_paulgarderes).

CREATIVE DIRECTOR

- Creative Strategy & Direction
- Experiential Design Direction

KEY COLLABORATORS:
Maria Aguiar: Experiential Design
Karen Chang: Producer
Julian Lee: Producer