CBS FIRE COUNTRY
WATCH PARTIES

Live Streamed Events, Digital, Social, & Creator Content

After Season 1, CBS’s hit show Fire Country saw momentum stall due to the writer’s strike. CBS needed to keep fans engaged, grow the audience, and maintain excitement for the delayed Season 2 and a pause in Hollywood.

First Tube tapped into the show’s country music roots and the genre’s deep fandom, creating live watch parties featuring top episodes from Season 1 paired with live performances from country artists featured on the show.

The watch parties streamed live across CBS, Fire Country, and artist channels, with fans tuning in and engaging in chat.

To reach audiences, First Tube’s LiveAMP Look In ad scaled the live experiences programmatically to TV and country music fans across premium publishers. The live broadcast was embedded into the ad unit, driving viewers to YouTube to tune in live to the full episode.

WATCH PARTY 1: EP 1 + Ashley Cooke/Wade Bowen

WATCH PARTY 2: EP 13 + Warren Zeiders

CREATIVE DIRECTOR
-Creative Strategy & Execution

KEY COLLABORATORS:

Agency: First Tube
EP: Jara Wallace & Brian Davidson
Editor: Steve Beal
Client Success Lead: Jamie Harju Hallquist & Audrey Stiffle