ABOUT MARISSA

EXECUTIVE CREATIVE DIRECTOR
BRAND STRATEGY | STORYTELLING | EXPERIENTIAL

I'm an award-winning Executive Creative Director with a sharp focus on brand strategy, storytelling, and experiential. Creating live experiences that make people feel something real has been the through line of my career.

At 22, I founded ToUch, an immersive theater company that broke the boundary between audience and performer, with residencies for our original show AcousticaElectronica at Harvard's American Repertory Theater and NYC's House of Yes. ToUch grew into a full events business, and for a decade I created one-of-a-kind live experiences for institutions like The Breast Cancer Research Foundation, the Boston Symphony Orchestra, and The Trevor Project, performing alongside icons like Tony Bennett and Elton John.

That foundation in storytelling and live experience opened the door to brand and media: creating brand worlds for Refinery29's 29Rooms, building multi-channel campaigns at VICE, and leading live brand experience for TwitchCon across Europe and the US. At Horizon Media I led agency creative for brands like Southwest Airlines and BODYARMOR. Most recently, as a VP at Playbook, I led creative and marketing, transforming buildings into brands and shaping workplace experience.

The brands people remember are the ones they got to feel. If you're ready to build one, let's talk.

CLIENTS:

Mercedes Benz

Reebok

Hey Dude

Crocs

Target

NYX Cosmetics

Smashbox Cosmetics

Prada Fragrance

Mugler Fragrance

Seventh Generation

Shoppers Drug Mart (Canada)

Invisalign

Biohaven Pharmaceuticals

Nurtec OTD

BODYARMOR

Gonna Need Milk

Velveeta

Jersey Mikes

DoorDash

Party City

Southwest Airlines

CBS

Paramount +

Showtime

Hulu

Live Nation

The Trevor Project

Breast Cancer Research Foundation

Institute of Contemporary Art Boston

Boston Symphony Orchestra

Playbook Experience